Creating A Business Digital Marketing Strategy For 2025 

The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table.

Identifying Your Target Audience

If you don’t have a target audience defined, that should be your first step. After all, if you don’t know who you’re talking to, how do you know if you’re providing value to them?

Content and Communication Strategies

In 2025, every business needs an email list. It doesn’t matter how many followers you have on social; the platform could shut down tomorrow and you have no way of contacting your fans. If you have their emails, on the other hand, you can always reach them—even when they’re on a social media “break.”

The new year is the perfect time to embrace digital marketing strategies and finally follow through on taking that next step. Also, embrace the technology that can make digital marketing easier like a good email scheduler, AI, a CRM, and design software to create visually appealing content. Some tools can do several of these things for you in one solution. Use them to:

• Draft a blog, video, or podcast series focused on helping customers achieve their goals
• Leverage SMS marketing, which has a remarkable 98% open rate
• Create a challenge that will help educate your customers or interest them in your products/services

Business Development

When was the last time you changed something up in your business? While you don’t want to change just for change’s sake, trying something you’ve been putting off can gain a lot of support this time of year. People expect to see “new” at the new year.  

Keep your audience abreast of the changes you’re making. These types of announcements can be exciting. They will enjoy watching your dreams come to fruition and seeing how many people want to start their own businesses, giving them a behind-the-scenes look at what you’re doing can help you amass a following. There’s a big business trend in teaching/coaching after becoming a success. Teaching as a service has become a lucrative offshoot for many businesses.

Technology and Growth

Embracing emerging technology can help streamline your operations and daily tasks to give you more time to do the things that can’t be automated. Make the following a priority this year:

• Integrate AI tools to enhance marketing strategies
• Explore automation technologies
• Utilize predictive analytics to anticipate market trends

Customer Engagement

It’s time to also prioritize relationship building. People buy from those they know, like, and trust. If they can’t remember your name, they aren’t able to buy from you.

Building relationships takes time and you must give (a lot) to get. Consider these ideas to help you start the new year off right by building those connections:

• Share your business's or your personal New Year's resolutions. These types of things can help people connect to you.
• Thank loyal customers. Showing appreciation makes your current customers feel good and leaves an impression on future customers.
• Listen on social media and respond to comments and questions. Insert yourself in conversations in a friendly, helpful way. Don’t barge in like a barker at a circus or auction, “yelling” about what you offer. No one responds to that type of behavior in a social setting.

By implementing these strategies, you can start the year with momentum and create meaningful connections with your ideal audience. Creating more meaningful connections is probably one of the best business strategies you can implement.